hello.bg — an AI website builder
Describe what you want — get a live site at name.hello.bg. AI builds the page, and the hello.bg domain itself was a catch I'm proud of.
What it is
hello.bg makes the simplest possible promise: describe the site you want, and minutes later it’s online — with a real address like name.hello.bg. No hosting, no installations, no “connect your domain”. AI generates the structure, the copy and the look; the platform publishes it instantly.
The domain story
Half of this project is the domain itself. hello.bg is one of those names that simply never appear on the market — short, universal, friendly. When I managed to get it, the idea suggested itself: a domain that says “hello” deserves to hand out addresses to people.
The technical part
Every published site is a row in PostgreSQL, and Next.js middleware rewrites {name}.hello.bg to the right page on the fly. The interesting engineering problem was HTTPS: classic certificates can’t cover dynamic subdomains, so TLS terminates at the edge with a wildcard certificate — one configuration, an infinite number of sites.
What I learned
That the “magic” in a product is exactly the number of steps you removed. Every removed setting feels like sorcery — and under the hood it’s just well-arranged infrastructure.