advertise.bg — a network of 200+ Bulgarian sites
An advertising network with a simple principle: one strategic partner per industry, exclusive presence across 200+ Bulgarian sites.
What it is
A side effect of years spent collecting domains and building sites is that at some point you own… quite a lot of sites. advertise.bg turns that portfolio into something meaningful: an advertising network of 200+ Bulgarian sites with one simple, unusual principle — one strategic partner per industry.
No auctions for every slot, no ten competitors on one screen. One industry — one partner, exclusive presence across the whole network.
Why this way
Classic display advertising suffers from the same thing everywhere: the more advertisers, the less each one means. Exclusivity flips the equation — the partner gets a category to themselves, and the network stays clean and usable.
What I learned
That assets accumulate quietly. None of those 200 sites was ever conceived as “part of an ad network” — but seen together, that’s exactly what they turned out to be.